Private Professor
Building a Free Online Presence for a Small Nonprofit from Scratch
A Step-by-Step Guide to Getting Found Online Using Only Free Tools
When someone searches for help in your community, they find organizations that show up online — not necessarily the ones doing the best work. This guide ensures your nonprofit gets found by the people you're trying to serve, using only free tools and without requiring any technical background.
Inside this guide
- Why Online Presence Matters (Even for Tiny Nonprofits)
- Google Business Profile: Your Most Important Free Asset
- Optimizing Your Google Profile for Discovery
- Facebook for Nonprofits: Revival or Fresh Start
- Making Facebook Work Without Burning Out
- Google for Nonprofits and Other Free Programs
- Nextdoor, Yelp, and Local Directory Claiming
- Local SEO Basics: How Search Actually Works